The E-Wasteland

If there is one thing a modern Creative Firm is associated with these days it is shiny computers running the latest in GUI-driven software. Application bundles such as Adobe’s Creative Suite that are the standard backbone of a Creative’s digital palette require hardware that can match their processor-intensive appetites and this translates to a hardware turnover cycle that is often as short as 18 months.

Once that new piece of electronic goodness is placed on a Creative’s desk and they are bathed in the warm glow of new LCD technology, a user’s previously much loved (and occasionally hated) computer disappears into some sort of generally-perceived netherworld where some representative of the IT Profession becomes a version of a digital Ferryman paddling it across an electronic River Styx never to be seen again…

Unfortunately that computer, as well as accompanying peripherals, wires and other production paraphernalia are often simply relocated to a less conspicuous location in the workplace where they quietly find their places amongst other discarded detritus. Sometimes there is a genuine intention to “repurpose” or “donate” this equipment but all too often these possibilities fall victim to the insidious villainy of our busy schedules and inevitably critical mass is achieved with regards to how much old gear can be tolerated.

What to do with it all? Well, there is only course to follow this day and age and that is to recycle. A quick google search will reveal a plethora of receiving entities that will take used CPUs, wiring, electronics and even that old CRT being saved “just in case.” Unfortunately with these ever expanding solutions to the disposal of eWaste there is an unethical demographic who promote themselves as “eWaste Recyclers” but who in fact, ship the materials to third world countries to the highest bidder only to end up in giant heaps picked over by poverty-stricken children. The image of that new laptop in its purchasers eyes might be a a little less glossy if they knew that their old one was potentially being “cooked” over a fire in an African or East Asian village by a child hoping to extract tiny pieces of precious metals as the components partially melt in a toxic cancer-inducing cloud of smoke.

The good news is that with so many choices and so many new devices to find those choices with, there is no real need to have to wonder where all of our old gear is going. Many of these options also offer data-wiping services so you can be assured that inadvertent data leaks via forgotten hardware will not occur.

EPA: This link provides location information about electronics recycling programs in your area.

http://www.epa.gov/osw/conserve/materials/ecycling/live.htm

eWaste stats by country:

http://en.wikipedia.org/wiki/Electronic_waste_by_country

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Spicing Things Up

Remember squeezing every ounce of Elmer’s glue out of the bottle, pouring on as much glitter as possible, and then flipping the paper over to reveal glittering swirls of sequins? We got to do that AT WORK!

For the past two years, Savage has had the opportunity to work with March of Dimes designing the invitation and collateral for its annual Signature Chefs Gala. The gala features samplings of Houston’s finest culinary masters to raise money for babies. The March of Dimes is dedicated to improving the health of babies by preventing birth defects, premature birth and infant mortality. This year’s honoree is New Orleans born, Alex Brennan-Martin, of Brennan’s Houston. The Challenge – design a New Orleans inspired invitation.

When brainstorming concepts for the invite, we couldn’t resist taking a hands-on approach. New Orleans is famous for its energy – culture practically seeps from its streets. The food, the music, the architecture, the parades – there is so much to inspire. Imagining savory aromas and soulful music, we decided to create a Mardi Gras mask as a symbol for the gala. The twist – it would be made out of food. We gathered berries, spices, beads and feathers; and set to work. As designers who sit in front of computer screens daily, sometimes we forget why we got into this in the first place. It’s fun!

“Krewe de Cuisine” became the title of the event. A krewe being an organization that hosts a parade or Mardi Gras float. The final piece is a fold-out poster with the mask on the inside. The save-the-date as well as the outside of the invitation only give the viewer a “taste,” never giving away what’s inside.

Design Director: Doug Hebert

Designers: Anna Maida & Ashley Rundall

Photographer: Drew Donovan

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Business Blogging: Making the Business Case

With the explosion of social networking sites like Facebook, Ning, Bebo, LinkedIn and MySpace, to name a few, people tend to think that these communities encompass all of social media. The oldest online communities were forums, or bulletin boards, which attracted a passionate group of like-minded individuals who shared information (and gripes), much like today.

The most prevalent social media tool, however, is the blog, a micro-publishing platform. Twitter, often called a “micro-blogging” platform, seems to have eclipsed blogging as the sexy new communication channel. But, if sheer numbers are any indication (Blogpulse.com lists 126,861,574 active bloggers), I’d say that blogs are more relevant than ever.

Regardless of their ubiquity, people still ask, “What is a blog?”

A blog (short for “web log”), is simply a website with regularly updated content, called posts, featured in reverse chronological order, e.g. most recent first. Visitors can post comments, and other blog authors can write about your content and link to you. Thus, theoretically, all similarly minded blogs would link to a community.

With the advent of sharing tools like ShareThis, Yoono and Facebook’s “Like” button, even if you’re not a blogger, you can share the link through a number of online outlets.

The bigger question is “How can your business benefit from blogging?”

Blogging With a Purpose

A common misconception is that blogs are 1) boring and 2) self-indulgent. While this may be true in some cases, personal, self-serving blogs neither generate much traffic nor create any buzz. A better example is GEs blog, which features a number of individual bloggers covering research spanning the industries they touch.

But before you begin a business blog, first ask yourself, “What is its purpose?” The answer can range from establishing yourself as a thought leader to providing a 24/7, customer service response team.

When you answer that question, take a deep breath and ask another: “Why would anyone care about what I have to say?” If you can’t think of a topic area that stirs your passions and connects with your customers in a compelling way, rethink your blogging future.

However, if you are ready to take this step, a blog can provide your business tremendous exposure from a variety of sources.

9 Reasons to Begin a Business Blog

1. 37% of the U.S. total online population read blogs.*

2. 89% of journalists turn to blogs for story research. Only corporate websites ranked higher (96%) as a research tool for journalists.**

3. Marketing channels are typically one-way; blogging opens up a conversation with your customers.

4. The conversation is happening already, whether you choose to participate or not. Blogging is an opportunity for your company to interact with peers and customers.

5. Blogging is a great way to keep you sharp, track industry news and get yourself thinking.

6. It allows you to listen to readers’ comments, which is great for getting new product ideas and feedback.

7. It allows you to establish yourself as an expert resource and thought leader.

8. You can use blogs to build traffic and direct readers to your company’s products or services.

9. Frequent posting helps you leapfrog over your competition because search engines reward fresh, relevant content.

“Blogging Changed My Life”

If there’s a business case that still needs to be made, I think veteran management consultant and best-selling author, Tom Peters, (In Search of Excellence), provides a ringing endorsement.

No single thing in the last 15 years professionally has been more important in my life than blogging.

* Source: 2010 Social Media Matters
** Source: “Journalists increase use of social media for story research, new survey finds.” Posted 2/22/2010, http://www.ragan.com.

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I’m Renewing My Communication Arts Subscription

A few of us were lucky enough to go the AAF luncheon yesterday and find inspiration in Patrick Coyne, the editor and designer of Communication Arts magazine. Communication Arts, or CA, is the leading professional journal for us creative folk. CA is well known throughout the industry for not only showcasing the best work but also providing some interesting editorials, feature articles, ideas and information.

Needless to say, my expectations for this speaker were high…and they were met. Patrick was very engaging, interesting, smart and funny. It was nice to hear about the history behind the magazine, but it was more inspiring to hear about the struggles it underwent to become such a staple in the design industry. Patrick also shared some of his favorite work that has been published in the annual, which was nothing short of fabulous.

At the end, Patrick said that he likes to speak to groups like us because he hopes to inspire the people that inspire him. It was nice to hear that he is still inspired by good work, no matter who it comes from. When I listen to such influential people and see such creative work, I can’t help but feel motivated to step up to the challenge and become a better designer and business person. First step…renewing my CA subscription.

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Four Trends in Investor Communications Every IRO Should Know

Much of the conversation over the past year has been around the appropriateness of social media and investor communications, but this is not the only emerging trend IROs should be looking at right now.

Other communications trends point to more information hosted online and a convergence of messages. Since diverse audiences can easily access online communications, investors, customers and employees may all be visiting the investor site. But this is good news since many messages of interest to investors are also important to other audiences – posting these messages in one place will provide better context for all.

Here are four trends for you to incorporate now that will give your communications more context, clarity and reach.

The Annual Report becomes a “Living Report”
Digital medium doesn’t need to be a snapshot in time since the ability to refresh content and provide updates is a key benefit of this format. An online annual report should become a “living report” with strategy and operation updates available throughout the year.

The information typically included in an annual can become part of the overall investor site. Content should be available in a variety of places and not be restricted to the boundaries of a stand-alone report format.

Making the Case for the Investor Site as Disclosure
Regulations are paving the way for more flexibility in disclosure, but the standards are currently vague. As we go through this period of regulation refinement, prepare your communications channels now by using social media to communicate and drive traffic back to the investor site and to make the site more informative.

Additionally, to further the reach of investor information, consider including features that allow for content to be easily shared via email or social networks. The clear trend is for the investor site to become an “information hub” now as well as a disclosure channel in the future.

Integrating CSR and Sustainability with Investor Messages
As corporate social responsibility and sustainability initiatives are becoming more closely tied to financial results, they are beginning to converge with financial communications. Investors and employees alike are concerned about a company’s sustainability and how it impacts the long-term health of the company as well as the bottom line.

IROs should become more involved with sustainability, especially when relating strategic themes between investor and sustainability communications. Reports should thematically align but not necessarily be bundled together to mitigate SEC scrutiny of sustainability reporting.

With Video and Charts, a Dynamic Medium can help the Message
Whether delivering an executive message or taking a look at operations, video is an excellent medium for giving “life” to the story by incorporating conversations and movement. Video is becoming more feasible as both the technology and bandwidth needed for delivery become more commonplace.

The move toward XBRL is pushing an expectation where charts are becoming closer to a Microsoft Excel-like experience – filterable, sortable and dynamic, versus flat and static data.

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