posted by Robin Tooms @ 4:40 PM
When is employee communications important? Always! When is it critical? During tough times or times of change within the company.
If you set the right communications tools in place, you’ll already have an established channel for when new messages need to be widely distributed. Like all communications, consistency is the key, which is why a regularly scheduled employee magazine or e-magazine is an effective tool. Which format you choose will depend a lot on your employee demographics and available Internet access. Online tools offer the added benefit of adding dialogue through commenting and forums – if more employee involvement is one of your goals. Your e-magazine could even become a cornerstone for other internal communications, such as executive blogs.
An employee magazine makes employees feel more connected, educates them on what’s important to the company and ties together the corporate culture for them. The important point is to do one, and do it well. Showing respect and balance with the content is key – employees see a company that cares (both during good times and bad) as one they can stand behind. Ultimately, more engaged and loyal employees translate into better decisions and performance – something your customers pick up on too.
 Pride International "Axis" Employee Magazine |
 SCI "InsideDignity" Employee Newsletter |
