Monthly Archives: January 2010

Want to connect with the White House? Yes, there’s an (iPhone) app for that.

Posted on 01/30/2010 by Robin Tooms

With all of the news this week about the iPad and the State of the Union address on Wednesday, you may have missed this little piece of news – the White House has an iPhone app. Yep, on January 20, … Continue reading →

Posted in Mobile Marketing, Web + Online Marketing | Tagged , , , , , | Leave a comment

Designing for a Cause: Why Design Matters in Times of Need

Posted on 01/28/2010 by Paige Hebert

The island country of Haiti was forever changed earlier this month when a 7.0 earthquake destroyed the capitol city of Port-au-Prince, leaving catastrophic devastation and tragedy in its wake. The global call for help is being answered by organizations such … Continue reading →

Posted in Corporate Design | Tagged , , | 1 Comment

The Brave New World of Search

Posted on 01/27/2010 by Savage

As one blogger put it: “Who cares where they rank (sic), if the #1 rank is below the fold?” With the advent of Universal Search and now Real-Time Search, we can look fondly back to the time when competing for … Continue reading →

Posted in SEO/SEM, Social Media | Tagged , , | Leave a comment

How to Help Journalists Not Hate You

Posted on 01/25/2010 by Savage

Digital media has turned traditional news sourcing on its head. Journalists now set up news alerts and RSS feeds to track industry news, companies and subject matter experts. So when a journalist visits your online press room and discovers a … Continue reading →

Posted in Online Publicity/PR, Usability | Tagged , , | Leave a comment

Domino’s #newpizza Brand Turnaround

Posted on 01/01/2010 by Robin Tooms

We spoke about Domino’s Pizza a few months ago. Domino’s was under crisis – two employees had released some videos on YouTube that became viral. That time, it was a lesson on how a company should use social media as … Continue reading →

Posted in Branding, Social Media, Web + Online Marketing | Tagged , | 3 Comments