In my previous post on the Current Trends in Investor Communications, I highlighted some of the data from the January 2013 data on annual reports from the National Investor Relations Institute (NIRI). What we are finding is that many of the trends we saw two years ago, such as the shift away from the traditional report to the summary and 10-K wrap, are still continuing, and the shift towards digital is increasing.Read More
In my dual roles as both president of the Houston chapter of the National Investor Relations Institute (NIRI) and president of Savage Brands, I’m always interested to hear how companies are preparing and sharing their annual reports. While targeting investors, these reports are often the most succinct corporate communication a company produces and the most visible message coming direct from the CEO.Read More
Over the past few years, investor communications have increasingly moved online – and we’re not just talking static PDF “flip books” here. Why the shift to interactive digital reports? One reason is that when annual reports live online they can take advantage of dynamic, interactive media to tell a more engaging and complete brand story.
Here are the top five ways to make your online annual report more engaging:
1. Video integration
Many companies have started to include companion videos featuring their CEOs and other key leaders who are responsible for executing on the company’s strategy. Another popular use of video is to give investors a first-hand look into the company’s actual operations, such as a facility tour. It’s one thing to read about a CEO’s strategy plan or a new state-of-the-art facility, but it makes a stronger impression to also to see and hear the excitement in someone’s voice when they talk about it. For example, look at how Pfizer’s online annual report uses video.Read More
I attended the APDF (Association of Professional Design Firms) Annual Exchange two weeks ago and not surprisingly the two “big” topics of conversation were related to social media and sustainability. I am not sure I feel like talking about Sustainability today but Social Media is worth some mention. Stephen Randall was the guest speaker related …Read More
John Palizza, a colleague and consultant in the world of Investor Relations, sent me a link to the ENI Website last week (www.eni.it) noting that it had an impressive investor section. I do have to admit that it is, without fail, the best IR site I have seen to date. More importantly, the entire enterprise …Read More