When I speak to companies about connecting with their purpose and creating compelling mission and vision statements and acting on it, I usually get a lot of nods. Everyone in the audience is with me. Nothing I’m saying startles or offends them. We all know the basics about what (we think) these corporate messages are.
It’s about halfway through this speech that I tell them I know how to do a backflip. They perk up; this is different.Read More