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	<title>Savage Brand &#38; Marketing Communications &#187; Nicolette Beard</title>
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	<link>http://blog.savagebrands.com</link>
	<description>Specializing in results-driven corporate design and branding. For more than three decades, clients of all sizes and industries have brought their branding, marketing, and communications challenges to our doorstep - in every shape and form.</description>
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		<title>Managing Your Brand in the Digital Age</title>
		<link>http://blog.savagebrands.com/managing-your-brand-in-digital-age/</link>
		<comments>http://blog.savagebrands.com/managing-your-brand-in-digital-age/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 13:40:37 +0000</pubDate>
		<dc:creator>Nicolette Beard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Web Marketing + Strategy]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[digital assets]]></category>
		<category><![CDATA[Reputation Management]]></category>

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		<description><![CDATA[Your brand is your most important asset. Your brand is what attracts the best job candidates, commands a premium in your stock price and helps you retain top talent. Your brand is what distinguishes you from every other company out there. Your brand is your essence. Imagine building a solid reputation for decades and overnight [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Sustainability Message Confuses Consumers</title>
		<link>http://blog.savagebrands.com/sustainability-research/</link>
		<comments>http://blog.savagebrands.com/sustainability-research/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 17:50:37 +0000</pubDate>
		<dc:creator>Nicolette Beard</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[corporate responsiblity]]></category>
		<category><![CDATA[CSR]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=807</guid>
		<description><![CDATA[According to Incite, a market research firm, consumers are confused about what sustainability means despite brands pushing the message through marketing. Consumers are split over the definition of sustainability. 44% associate it with the environment 44% align it with financial security 12% were unable to define what the term means Chris Wood, a principal of [...]]]></description>
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		<title>Google Updating 24/7. No Wonder it&#8217;s Called Caffeine.</title>
		<link>http://blog.savagebrands.com/google-caffeine-update/</link>
		<comments>http://blog.savagebrands.com/google-caffeine-update/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:41:28 +0000</pubDate>
		<dc:creator>Nicolette Beard</dc:creator>
				<category><![CDATA[Web Marketing + Strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[Google officially announced that their Caffeine update went live June 8, 2010. The biggest takeaway: Caffeine provides 50 percent fresher results for web searches than Google&#8217;s last index update. What this means is that for those website owners who update their content frequently, you will be rewarded. Your content will be analyzed and indexed more [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Repeat After Me: Social Media is not a Fad</title>
		<link>http://blog.savagebrands.com/social-media-is-not-a-fad/</link>
		<comments>http://blog.savagebrands.com/social-media-is-not-a-fad/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 14:44:31 +0000</pubDate>
		<dc:creator>Nicolette Beard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Employee Communications]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=793</guid>
		<description><![CDATA[This video likens the &#8220;Social Media Revolution&#8221; to the &#8220;Industrial Revolution&#8221; in terms of its sheer transformational quality. Consider YouTube is the 2nd largest search engine. 1 out of 8 married couples married in the U.S. last year met via social media. If Facebook were a country it would rank as the world&#8217;s 4th largest. [...]]]></description>
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		<title>IR Websites: Google Leads Way</title>
		<link>http://blog.savagebrands.com/ir-websites/</link>
		<comments>http://blog.savagebrands.com/ir-websites/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 13:07:11 +0000</pubDate>
		<dc:creator>Nicolette Beard</dc:creator>
				<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[Web Marketing + Strategy]]></category>
		<category><![CDATA[best practices investor relations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IR websites]]></category>

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		<description><![CDATA[Google announced that it will no longer distribute financial news through newswire services, such as Business Wire and PR Newswire, but instead will post it solely on its own IR Website. Many public companies prefer to take a &#8220;wait-and-see&#8221; approach, even though the SEC&#8217;s updated guidelines approve company websites as acceptable disclosure vehicles. As a [...]]]></description>
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