posted by Paige Hebert @ 1:10 PM
In July of 2009, Savage design director Doug Hebert and brand strategist Robin Tooms were invited by Graphis to participate in an article regarding the increasingly popular migration of annual reports from print to digital format. In the article, “AR 2.0” – the buzzword moniker given to the new report medium – is revealed as a tool that is not out to replace the printed books from which they were spurred, but to enhance information accessibility and connect with investors in ways that print is not capable – such as video and animation.
Savage was an early pioneer of the online annual report, designing them as far back as 1999 for Kodak and General Motors and has recently created award winning print and online investor campaigns for companies such as Sysco and Baker Hughes.
The article was included in the recently printed Graphis 2010 Design Annual. To download and read the insightful article, please visit our marketing communications website.
2.10.2010
posted by Paige Hebert @ 11:16 AM
Savage is excited to see the redesigned TPC Group website go live!
For the rebuild of the TPC website, Savage utilized the powerful FlexWeb CMS platform to run both the former and the new website in tandem during development. TPC was able to reuse many of the former web assets that were applicable to the new site, which accelerated the development process greatly and provided cost savings in several aspects of the project. The same security and content management tools were able to manage both websites and provided for a smooth and flawless transition to the new TPC website.
To see our Web & Interactive Design in action, visit the TPC Group site.
2.08.2010
posted by Paige Hebert @ 5:37 PM
Robin Tooms, Savage’s resident brand/web strategist is headed to San Antonio to speak at the American Marketing Association luncheon about social media. Her presentation will touch on managing your “invisible resume” (yep, you have one), how to build a strong personal brand with little planning and why your personal brand can do double-duty to market your company. The luncheon takes place February 19th. More details about attendance can be found here.
Follow Robin on Twitter!
2.05.2010
posted by Paige Hebert @ 6:06 PM
The television time slot after the Superbowl is in a word, coveted. So imagine the surprise when the slot was filled by Undercover Boss, a reality show where high level corporate executives trade in their corner offices for a day and get their hands dirty doing some of the company’s most menial and mundane jobs. In the season premier this Sunday, Waste Management president Larry O’Donnell spends the day cleaning port-o-lets at a carnival ground. It doesn’t get more real than that.
Why would programming like this be compelling enough to follow one of television’s most celebrated events? Perhaps it’s a sign of the times. Despite its title, Undercover Boss focuses on the daily toil of the working class – a significant population of the American workforce affected by today’s poor economic climate and rising unemployment rate. Many Americans blame out of touch CEOs for not knowing what is going on in their own companies. Undercover Boss is a way for executives to try to earn back public favor and goodwill and demonstrate their interest and involvement in company operations from top to bottom. So far, reactions to the show have been positive.
Let’s not also forget the show is marketing gold. The second episode will feature 7-Eleven Inc. executive Joe DePinto on the assembly line making donuts – reminding viewers via voiceover that the chain store carries a variety of fresh food products.
Historically, whatever program follows the Superbowl benefits from the game’s built in audience. It will be interesting to see if America will welcome these executives into their living rooms. I, for one, will be watching.
1.28.2010
posted by Paige Hebert @ 3:56 PM
The island country of Haiti was forever changed earlier this month when a 7.0 earthquake destroyed the capitol city of Port-au-Prince, leaving catastrophic devastation and tragedy in its wake. The global call for help is being answered by organizations such as the American Red Cross, Doctors Without Borders and UNICEF. Also responding to the call for aid is the design community.
Many impassioned and empathetic designers are driven by the contribution their craft can make to improve the human condition. From the 2004 tsunami off the coast of Asia to the relief efforts of Hurricane Katrina in 2006, designers have historically applied their skills and resources to inspire hope and make a difference in a time of global need. And now, as Haiti struggles, designers are there to create compelling work to capture a world audience and motivate a call to action by those wanting to help raise funds for continued relief efforts.
Help for a non-profit organization doesn’t just come in the form of monetary donations. In a time of need, no matter the scale, design has its place. The billboard reaching the commuter stuck on the interstate, the website forwarded from a friend, the print ad in your Newsweek magazine – a designer with the will to make a contribution to a cause is behind them all.
