Savage

About Savage

Specializing in results-driven branding and corporate design. For more than three decades, Savage has helped companies 
maintain or develop leadership positions 
within their industry through branding, marketing, and communications. We specialize in Brand and Marketing Strategies
, Employer Brand and Internal Communications, Web and Online Marketing, 
SEO and Social Media
 and Sustainability Communications.

Landing Pages: Where Customers Are Made or Lost

Posted by on September 5th, 2013

Savage Inbound Marketing - Choose the right track

In the ever-changing world of online marketing, some tried and true methods still work: sell a great product or service, be good to your customers and provide great content. This last one is tricky. As Google continues to change the rules not only is great content a factor the mechanics of how that content is displayed is a factor as well. Getting traffic to a landing page is easy, getting them to do what you want when they get there is the tricky part.

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http://www.flickr.com/photos/atomictaco/3706152960

In my last post, Inbound Marketing – Converting Visitors to Leads, we discussed what to do when someone visits your site. Simply put, if you sell a product or a service then your website needs to be designed in a way that converts visitors into customers. You want to make it really easy for them to take the next step. What is the next step? Let’s take a look.

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http://www.flickr.com/photos/nostri-imago/3137422976

Unless you’ve ever done some extensive online marketing in the past or are a marketing nerd like me the term ‘Inbound Marketing’ might seem foreign to you. It shouldn’t. Simply put it’s people coming to your site from somewhere else. It could be from Google, social media sites like Facebook or other places where they find a link to your site like an online directory.

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Screen Shot 2013-05-07 at 8.21.40 AM

Creating an authentic brand is all about being consistent: your vision and messaging need to align with employee behaviors. That’s why having a clear purpose is so critical to branding. Robin Tooms, Vice President of Strategy at Savage, talks about how purpose makes it easy to spot a top brand.

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Tablet use

If 2012 was the year of the smartphone, 2013 promises to be the year of the tablet. More specifically, 2013 will be the year of the “enterprise tablet,” with CIOs planning a four-fold increase in tablet deployments.  So whether your website is tailored for B2C or B2B, with over 70 million tablets on the market, tablet browsing now accounts for almost one-third of all U.S. Internet browsing, and is something you should plan for your website this year.

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