What makes a company a great place to work? Each year, Fortune magazine releases a list of the top 100 Best Companies to Work For. We’re taking a closer look at the top five, and what their methods can teach you about improving the working environment in your company.

Whether you’ve set out to intentionally create one or not, your company has an HR brand. An HR brand is more specific than your overall brand, and is internal to the company – it encompasses the way your employees experience your workplace and talk about it, the way leadership deals with internal issues and the beliefs employees have about why it’s important to work there.

You’ve done your research, you’ve carefully crafted a killer blog and you’ve published it on your website for all to see. Unfortunately, the only people who seem to be viewing it are the other employees in the marketing department to whom you sent a link. What gives?

Savage believes in the power of using our talent for good. That’s why we established Savage Good, an initiative that provides strategic creative services to nonprofit organizations on a pro bono basis. Through Savage Good, powerful design has changed the lives of hundreds of people.

Despite the ever-increasing popularity and, in fact, necessity of brands’ social media involvement, only 27% of companies have a dedicated social media-focused employee. For the rest of the business world, a marketing or communications professional has had social media tacked onto the rest of their duties. That can mean an overwhelming amount of work for one person, and often the brand’s online image suffers.