Sara McPherson

About Sara McPherson

With a passion for storytelling in all its forms, Sara helps companies and organizations turn their brand message into compelling content appropriate for any media. As Marketing Communications Specialist & Writer for Savage, she develops content for digital and print marketing materials and handles community management for clients’ social media channels.

Close up Women's Rowing Team

Cultural change within a company will always cause friction and growing pains. Some of the pushback can be alleviated by getting feedback at every level of the company throughout the process. Unfortunately, this can cause it’s own problems, as people voice their own ideas of what the company is and should be.

Read More
Multi-ethnic casual people holding the tablet

Having a digital presence in this hyper-connected world is important, and increasingly, a larger part of that is happening on social media. This is great for brands looking to reach new audiences – but not always so great for the audiences they’re trying to reach.

Here’s why.

Read More
Employee-retention

What makes a company a great place to work? Each year, Fortune magazine releases a list of the top 100 Best Companies to Work For. We’re taking a closer look at the top five, and what their methods can teach you about improving the working environment in your company.

Read More
Great-Workplace

Whether you’ve set out to intentionally create one or not, your company has an HR brand. An HR brand is more specific than your overall brand, and is internal to the company – it encompasses the way your employees experience your workplace and talk about it, the way leadership deals with internal issues and the beliefs employees have about why it’s important to work there.

Read More

Why No One is Reading Your Blog

Posted by on February 1st, 2013

UnreadContent

You’ve done your research, you’ve carefully crafted a killer blog and you’ve published it on your website for all to see. Unfortunately, the only people who seem to be viewing it are the other employees in the marketing department to whom you sent a link. What gives?

Read More