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Specializing in results-driven branding and corporate design. For more than three decades, Savage has helped companies maintain or develop leadership positions within their industry through branding, marketing, and communications. We specialize in Brand and Marketing Strategies , Employer Brand and Internal Communications, Web and Online Marketing, SEO and Social Media and Sustainability Communications. -
Category Archives: Branding
Spicing Things Up
Remember squeezing every ounce of Elmer’s glue out of the bottle, pouring on as much glitter as possible, and then flipping the paper over to reveal glittering swirls of sequins? We got to do that AT WORK! For the past … Continue reading
I’m Renewing My Communication Arts Subscription
A few of us were lucky enough to go the AAF luncheon yesterday and find inspiration in Patrick Coyne, the editor and designer of Communication Arts magazine. Communication Arts, or CA, is the leading professional journal for us creative folk. … Continue reading
Posted in Corporate Design
Tagged AAF Houston, CA, Communication Arts, Inspiration in Design, Patrick Coyne
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Brand and marketing strategies start with asking great questions
Why are asking the right questions so important? When approaching any strategy, it’s not possible to create great recommendations unless you have first defined the right problem. Ask… What are the real needs? Who are we really talking to and … Continue reading
Posted in Branding, Web + Online Marketing
Tagged brand discovery, brand strategy, design thinking, innovation
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Managing Your Brand in the Digital Age
Your brand is your most important asset. Your brand is what attracts the best job candidates, commands a premium in your stock price and helps you retain top talent. Your brand is what distinguishes you from every other company out … Continue reading
Posted in Branding, Web + Online Marketing
Tagged Brand Management, content strategy, digital assets, Reputation Management
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Social Media and Employee Engagement
My coworker and I presented a session at the Society for Human Resource Managers (SHRM) Regional Conference a few weeks ago. The topic: Leveraging Social Media to Engage Employees. The thrust of our talk was that a company can engage … Continue reading
Posted in Employee Communications, Employer Branding, Social Media
Tagged hr branding, social media engagement
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