Branding

Ingnite Ideas with Savage Links

We asked a handful of Savages (yes, that’s what we call our group of talented employees) to share some of their favorite online resources. What you’ll see here is an eclectic set of links that reflect our interests – branding, design, web, strategy and a bit of fun thrown in. We hope this sparks some new ideas for you.

Go ahead and explore these links and feed your own Savage mind.

Read More

Landing Pages: Where Customers Are Made or Lost

Posted by on September 5th, 2013

Savage Inbound Marketing - Choose the right track

In the ever-changing world of online marketing, some tried and true methods still work: sell a great product or service, be good to your customers and provide great content. This last one is tricky. As Google continues to change the rules not only is great content a factor the mechanics of how that content is displayed is a factor as well. Getting traffic to a landing page is easy, getting them to do what you want when they get there is the tricky part.

Read More
iStock_000020150669XSmall

Designer’s envy. We’ve all had it. Even non-designers get it. It’s that feeling you get when you see something so brilliant or so simple that it is just plain genius that you wish you had thought of it.  Or maybe it’s just a beautiful design that is completely out of your comfort zone, and you’re so jealous that you can’t do that.

As a designer, seeing another designer’s excellent work is both good and bad – but either way, it’s motivating.

Read More
FlipB2B-advertising

So much of B2B advertising today is boring. It’s expected. It’s trite. Trade publications are filled to brimming with heavy, technical text alongside shiny pictures of products. It’s frequently impossible to distinguish editorial content from marketing content. There’s no chance of having your product or service noticed among this plethora of visual garbage unless your message stands out.

Read More
WYD LOGO

When design works, it can unite people. At least that seemed to be the case at the World Youth Day (WYD) event as observed from the outside. The visuals of WYD, or Jornada Mundial de la Juventud (JMJ) as written in Portuguese, left a lasting impression on my mind when I visited Rio de Janeiro, Brazil at the end of July (but no, I did not see the Pope!).

Read More