Design

Landing Pages: Where Customers Are Made or Lost

Posted by on September 5th, 2013

Savage Inbound Marketing - Choose the right track

In the ever-changing world of online marketing, some tried and true methods still work: sell a great product or service, be good to your customers and provide great content. This last one is tricky. As Google continues to change the rules not only is great content a factor the mechanics of how that content is displayed is a factor as well. Getting traffic to a landing page is easy, getting them to do what you want when they get there is the tricky part.

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iStock_000020150669XSmall

Designer’s envy. We’ve all had it. Even non-designers get it. It’s that feeling you get when you see something so brilliant or so simple that it is just plain genius that you wish you had thought of it.  Or maybe it’s just a beautiful design that is completely out of your comfort zone, and you’re so jealous that you can’t do that.

As a designer, seeing another designer’s excellent work is both good and bad – but either way, it’s motivating.

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FlipB2B-advertising

So much of B2B advertising today is boring. It’s expected. It’s trite. Trade publications are filled to brimming with heavy, technical text alongside shiny pictures of products. It’s frequently impossible to distinguish editorial content from marketing content. There’s no chance of having your product or service noticed among this plethora of visual garbage unless your message stands out.

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WYD LOGO

When design works, it can unite people. At least that seemed to be the case at the World Youth Day (WYD) event as observed from the outside. The visuals of WYD, or Jornada Mundial de la Juventud (JMJ) as written in Portuguese, left a lasting impression on my mind when I visited Rio de Janeiro, Brazil at the end of July (but no, I did not see the Pope!).

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Monocle

I have a deep, abiding love for magazines. But one magazine that I don’t see enough people reading or giving much love to is Monocle. I’ve been a fan of this magazine for years. It’s a magazine about global affairs, business, culture and design. And it is staggeringly beautiful.

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