Employer Branding

Global performance flow chart concept

A company with engaged employees is easy to spot. In these organizations, the culture is clearly defined and employees understand the purpose and goals they are working toward. Simply put, there is a feeling of shared success.

The benefits of engaged employees for the company are proven. Companies that engage their employees are 18% more productive and 16% more profitable. It pays to make your company a place your employees want to work. To fully engage an employee, a company must satisfy the individual’s need for success, fulfill their desire to be part of something larger than themselves and create an emotional connection to their workplace.

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What makes a company a great place to work? Each year, Fortune magazine releases a list of the top 100 Best Companies to Work For. We’re taking a closer look at the top five, and what their methods can teach you about improving the working environment in your company.

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Whether you’ve set out to intentionally create one or not, your company has an HR brand. An HR brand is more specific than your overall brand, and is internal to the company – it encompasses the way your employees experience your workplace and talk about it, the way leadership deals with internal issues and the beliefs employees have about why it’s important to work there.

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A recent study conducted by Kenexa found that companies with high levels of employee engagement are more likely to recover faster and stronger after an economic downturn. Do we have your attention? Employee engagement provides companies with real and substantial value. Research has shown that employees engaged within a company are more committed towards achieving …

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Social Media and Employee Engagement

Posted by on June 2nd, 2010

My coworker and I presented a session at the Society for Human Resource Managers (SHRM) Regional Conference a few weeks ago. The topic: Leveraging Social Media to Engage Employees. The thrust of our talk was that a company can engage employees throughout the employee life cycle. In order to do this, you need to understand …

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