posted by Paige Hebert @ 11:16 AM
Savage is excited to see the redesigned TPC Group website go live!
For the rebuild of the TPC website, Savage utilized the powerful FlexWeb CMS platform to run both the former and the new website in tandem during development. TPC was able to reuse many of the former web assets that were applicable to the new site, which accelerated the development process greatly and provided cost savings in several aspects of the project. The same security and content management tools were able to manage both websites and provided for a smooth and flawless transition to the new TPC website.
To see our Web & Interactive Design in action, visit the TPC Group site.
2.08.2010
posted by Paige Hebert @ 5:37 PM
Robin Tooms, Savage’s resident brand/web strategist is headed to San Antonio to speak at the American Marketing Association luncheon about social media. Her presentation will touch on managing your “invisible resume” (yep, you have one), how to build a strong personal brand with little planning and why your personal brand can do double-duty to market your company. The luncheon takes place February 19th. More details about attendance can be found here.
Follow Robin on Twitter!
7.30.2008
posted by Bethany Haley @ 4:29 PM
Robin Tooms, Managing Director and fellow blogger, was featured in the July 25-31 issue of the Houston Business Journal in the article, “Public Companies Increasing Digital Dialogue with Shareholders.” We are seeing many of our clients turn to the web to further enhance their IR communications, therefore the content is both timely and relevant.
However, after reading it, I thought it would be helpful to add some color (actual examples) to some of the ideas and thoughts that are presented.
Content: “The best sites educate visitors on the key drivers of the business and demonstrate the investment proposition…” IBM and GE are perfect examples of doing a great job of providing investors with information and an investment perspective from the company. As far as general “robust” content, General Motors has been recognized three years in a row as a best-in-class IR website because of its depth of content.
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Technology & Data Manipulation: “Great sites allow investors to calculate ratios, generate graphics showing trends, etc.” Baker Hughes has just redesigned their IR site (actually the entire corporate site too) in order to provide investors with this capability.
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Two-way Communications: “Use interactive design to enhance the story… Can technology be used to provide clarity and context to the numbers? Can video or animation b ring life to the story…” Baker Hughes‘ online annual report demonstrates this – specifically with an interactive map. Pride International reinforces the successful execution of its business strategy through an interactive online annual as well. Even outside of IR sites, you are seeing many companies use interactivity, animation and video to help tell the story.
Usability & Navigation: “The site should be easy to navigate and intuitive.” – well, every site should be that way! Transocean does a particularly good job of segmenting the IR homepage to the most common linked to/accessed areas. Another feature that I am seeing more of, and appreciate, is “mini” advertisements for quarterly earnings or for special events. GM and Baker Hughes do this on their homepages.
Timeliness: “We are in the real-time era. Each company should make its financial information and data easier to find.” All of the sites mentioned above do an excellent job of this (of course thanks to companies like Thomson, Shareholder.com, B2i, SNL, etc. for “real time” data feeds). However, it is up to the IR and communications team to make sure that the right information is getting out there at the right time – specifically when the information can provide more context to the numbers being provided from the data feed provider. Dell is the one (and only) company that goes above and beyond by supplementing its IR site with an IR blog, “Dell Shares.”
7.07.2008
posted by Robin Tooms @ 9:54 PM
HR.BLR.com, a comprehensive resource site for Human Resources information, is featuring a whitepaper on HR Branding using information from Savage’s HR Branding Field Guide.
Many HR pros, especially in small- to medium-sized companies, might say, “Oh, we don’t have an HR brand.” They may think they have yet to develop one. But that’s a misconception. Want it or not, you already have an HR brand. Is it a good one? Is it aligned with your business and recruiting strategies? Let’s look at what’s involved, according to Bethany Haley, president of Savage Branding & Corporate Design.
“HR Branding: A Field Guide” is the title of a booklet created by Savage to help organizations identify the essence of what they are as a place to work–a combination of culture, reputation, benefits, and internal relationships. As the booklet says, HR branding “is an emotional attachment that makes employees long-term partners in achieving your company’s goals.” In addition, the partnership only succeeds when the brand “rings true and is reinforced across all touch points that the employee encounters at your company.”
A strong HR Brand is essential for every aspect of the employee lifecycle: recruit and retain the best, create long-term loyalty, empower your people as ambassadors (both during and post-employment) and leverage their knowledge for the next generation. What’s your next step? Read the full whitepaper for tips on how to enhance your HR brand, or visit the our HR Branding site to see if your HR Brand is up to par.
