If 2012 was the year of the smartphone, 2013 promises to be the year of the tablet. More specifically, 2013 will be the year of the “enterprise tablet,” with CIOs planning a four-fold increase in tablet deployments. So whether your website is tailored for B2C or B2B, with over 70 million tablets on the market, tablet browsing now accounts for almost one-third of all U.S. Internet browsing, and is something you should plan for your website this year.Read More
While your Facebook content should always be interesting and useful to your audience, your message should also be tailored to further the goals that are most important to your brand: exposure, engagement or execution.
Which of these three are most important to you? Think about what would be most valuable to your overall marketing goals as you plan your Facebook interactions.Read More
With daily news stories of financial scandals, business leaders’ billion-dollar lapses in integrity, and the resulting spin campaigns, corporate America is losing an important asset – the trust of its customers. With today’s “connected age” Social media is an effective way companies can demonstrate their best qualities and lend humanity to their brand.
So why aren’t all companies taking advantage of social media? For some, it’s about the time involved to effectively manage a social media presence. A quick Google search will give you an overwhelming list of questionable practices you can employ to increase your social media followers or imitate engagement. This is the easy way out for a company with little time to invest in social media – and with these tactics you’ll drive customers away faster than you could have ever imagined.Read More
As an avid reader, I’ve noticed a trend in the last couple of years. The sections of my favorite bookstores featuring graphic novels, which in the past were very small and dedicated almost solely to young adult and fantasy genres, are growing. Now they encompass mainstream adult books, and more and more authors are telling their stories through pictures as well as words.
It’s a move to stay relevant as readers’ attention spans get shorter and their entertainment options get more varied – and it’s just as important to the social media world as it is to the world of literature.Read More