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	<title>Savage Brand &#38; Marketing Communications &#187; Mobile Marketing</title>
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	<link>http://blog.savagebrands.com</link>
	<description>Specializing in results-driven corporate design and branding. For more than three decades, clients of all sizes and industries have brought their branding, marketing, and communications challenges to our doorstep - in every shape and form.</description>
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		<title>Apple’s iPad: Storyteller for Brands, Not Digital Reader</title>
		<link>http://blog.savagebrands.com/ipad-brand-storyteller/</link>
		<comments>http://blog.savagebrands.com/ipad-brand-storyteller/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 03:13:27 +0000</pubDate>
		<dc:creator>Robin Tooms</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Design]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Web Marketing + Strategy]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[magazine design]]></category>
		<category><![CDATA[publication design]]></category>
		<category><![CDATA[wired magazine]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=662</guid>
		<description><![CDATA[I love innovative technology, and I especially love when new technology mediums force us as communicators to challenge the norms and think differently (Apple reference intended). Apple’s iPad is not a digital reader, it’s an interactive storyteller. Here’s why. Publishing on Apple’s iPad won’t be about re-purposing existing print content, but rather developing new ways [...]]]></description>
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		<title>Want to connect with the White House? Yes, there’s an (iPhone) app for that.</title>
		<link>http://blog.savagebrands.com/want-to-connect-with-the-white-house-yes-there%e2%80%99s-an-iphone-app-for-that/</link>
		<comments>http://blog.savagebrands.com/want-to-connect-with-the-white-house-yes-there%e2%80%99s-an-iphone-app-for-that/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 20:56:50 +0000</pubDate>
		<dc:creator>Robin Tooms</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Web Marketing + Strategy]]></category>
		<category><![CDATA[#ipdchouston]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[State of the Union]]></category>
		<category><![CDATA[White House]]></category>

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		<description><![CDATA[With all of the news this week about the iPad and the State of the Union address on Wednesday, you may have missed this little piece of news – the White House has an iPhone app. Yep, on January 20, 2010, exactly one year after inauguration day, the app launched on the App Store to [...]]]></description>
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