Facebook has become a favorite in the communication toolbox for every industry from art to oil & gas. It’s even become a best friend to online marketers, sticking by our side with insights, demographics and targeted segmenting as we defend it in the executive office. So why now is it acting like a distant cousin?
Aimed to educate small businesses on how to “acquire and retain customers, build a community around their business, and reach new customers,” Facebook plans to provide 200,000 businesses across the country with a $50 boost in ad credits beginning January 2012.
That’s $10 million worth of free Facebook advertising that can possibly force your company to reevaluate its digital advertising budget!
With merely 9.2 million small businesses already advertising (of the 30 million registered in the United States), Facebook may cause your online ad budget to shift a tad. So what does this mean to your business? Increase in advertising costs? Inundated promotion of like services and products?
Being avid advertisers on Facebook, large businesses are left asking questions: