Online Publicity/PR


Like public relations or media relations, blogger relations are all about the relationship and how you treat it. Your content, personality and approach must be Smart. Fresh. Human.

Follow this quick, three-step guide to effectively develop a long-lasting relationship with bloggers within your industry to support a successful social media strategy:

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Facebook: Is Your Brand Timeline Ready?

Posted by on March 30th, 2012

past, present, future, time concept on blackboard

Are you armed and ready for the big change on March 30, 2012? Or still trying to learn what “Timeline” actually means? No matter your situation, this guide will help you decipher upcoming changes to your brand’s Facebook page.

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Tenaris & Alagasco Win Web Marketing Awards

Posted by on October 5th, 2010

The 2010 Web Marketing Awards named the Tenaris corporate website as Best Energy Website in the competition and the redesigned Alagasco website won for Outstanding Achievement in Web Development. For over 10 years the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the …

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How to Help Journalists Not Hate You

Posted by on January 25th, 2010

Digital media has turned traditional news sourcing on its head. Journalists now set up news alerts and RSS feeds to track industry news, companies and subject matter experts. So when a journalist visits your online press room and discovers a plethora of PDF-downloads, what do you think his/her reaction might be? 1) Exit stage left. …

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That was one of the recent questions posed at the 2009 PR Day Conference, hosted by PRSA, in Houston this past week. It was refreshing to hear that even though many of the tools have changed, the idea that a solid PR foundation – knowing the basics – is still needed. Being compelling and telling …

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