Flip through the marketing materials of any given company, and you’re bound to find a reference to its commitment to customers. It’s a brand value your customers and clients want to see, but it’s not always easy to prove or publicize.
Enter social media: the most public forum for customer interactions ever created. As the social networking sites grow, more and more consumers turn to a brand’s social media profiles to air their questions and concerns.
This is a major opportunity for your company to demonstrate its commitment to prompt, polite customer service that works to really solve the client’s problem. Don’t let the prospect of dealing with unhappy customers in a public way scare you away from the conversation!Read More