Over the past four months, our Brandonomics interviews on The Businessmakers have highlighted top brands and their marketing strategies. We’ve interviewed marketing leaders from various industries about their new strategies, their best campaigns and the direction they see their brand going next year.

Here are three very interesting trends from these interviews that all marketers should consider in their planning this year:

Mobile web access accounts for over 12% of all Internet traffic worldwide, and this number continues to grow rapidly. If your organization does not account for mobile within its overall communications strategy, whether it is a mobile enabled website or mobile app, the potential for missing the mark and losing customers is very real.

Determining whether you need a mobile website, mobile app, or both comes down to your organization’s goals, but a mobile strategy that is integrated with other channels is essential to reaching your customers, investors, and employees.

Perhaps it’s the start of a new year (which makes everyone more optimistic), but innovation has surfaced in many articles I’ve researched and read over the past week. I thought I might share a few that highlight variations of that theme. Let the reading, bookmarking, sharing and following begin.