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Specializing in results-driven branding and corporate design. For more than three decades, Savage has helped companies maintain or develop leadership positions within their industry through branding, marketing, and communications. We specialize in Brand and Marketing Strategies , Employer Brand and Internal Communications, Web and Online Marketing, SEO and Social Media and Sustainability Communications. -
Category Archives: Sustainability
The E-Wasteland
If there is one thing a modern Creative Firm is associated with these days it is shiny computers running the latest in GUI-driven software. Application bundles such as Adobe’s Creative Suite that are the standard backbone of a Creative’s digital … Continue reading
Four Trends in Investor Communications Every IRO Should Know
Much of the conversation over the past year has been around the appropriateness of social media and investor communications, but this is not the only emerging trend IROs should be looking at right now. Other communications trends point to more … Continue reading
Corporate Sustainability and Employee Engagement
While the correlation between employee engagement and sustainability might not be very measurable right now, companies will absolutely need to shift mindset to close the gap in the coming years. Environmental policy and energy efficiencies are priorities of the Obama … Continue reading
Posted in Employee Communications, Sustainability
Tagged change management, employee engagement, employee retention
1 Comment
Sustainability Message Confuses Consumers
According to Incite, a market research firm, consumers are confused about what sustainability means despite brands pushing the message through marketing. Consumers are split over the definition of sustainability. 44% associate it with the environment 44% align it with financial … Continue reading
Is Tying Exec Pay to Sustainability Realistic?
Harvard Business Review published a provocative article regarding compensation and sustainability and pointed out that most companies are still not talking with investors and their boards about sustainability. Today’s global realities — a changing climate, rapidly emerging economies, and the … Continue reading