Many companies create corporate social responsibility or sustainability reports, but few are actively marketing their sustainability efforts. If you haven’t thought of your corporate sustainability report as marketing content, it’s time to start.
Sustainability reports provide a unique and appealing inside look at your company’s story. It’s one thing to state your values or explain what’s important to your internal culture, but the narratives, facts and statistics typically included in a sustainability report provide real meaning and substance to those statements. Plus, your commitment to sustainability builds trust with customers, shareholders and prospects, because it shows that as a company you are holding yourself accountable for building a better future – both inside and outside of your company walls.
To be known for your sustainability initiatives and good work takes more than just making a report; you have to promote it. Here are a few tips:Read More