Web + Online Marketing

network concept on blackboard

How can developers and designers better work together? Do they each stay in their separate silos, or is there overlap in the two functions? Savage Obi Okogbue talks about a statement from one of the speakers at the South by Southwest Conference in Austin that made an impact on his interactions with team members.

“Coding is a design tool.”

Read More
Tablet use

If 2012 was the year of the smartphone, 2013 promises to be the year of the tablet. More specifically, 2013 will be the year of the “enterprise tablet,” with CIOs planning a four-fold increase in tablet deployments.  So whether your website is tailored for B2C or B2B, with over 70 million tablets on the market, tablet browsing now accounts for almost one-third of all U.S. Internet browsing, and is something you should plan for your website this year.

Read More
brandonomics_hz

Over the past four months, our Brandonomics interviews on The Businessmakers have highlighted top brands and their marketing strategies. We’ve interviewed marketing leaders from various industries about their new strategies, their best campaigns and the direction they see their brand going next year.

Here are three very interesting trends from these interviews that all marketers should consider in their planning this year:

Read More
question marks

As today’s websites grow in their complexity and collaborative reach while production timelines shrink, Content Management Systems (CMS) have become very popular. As the technology director here at Savage, I help find and recommend content management systems for our clients when it’s appropriate. When it comes to finding the right CMS environment, perhaps the most important and long-lasting decision you will make is whether to select a Closed Source (Proprietary) or Open Source solution.

Read More
Working with mobile

No matter what business or industry you’re in, when you hear predictions like Microsoft Tag’s stating that by 2014 mobile Internet should take over desktop internet usage, it’s clear that mobile is significantly changing the online landscape for everyone – B2B and B2C companies alike. 

 Even if you are excited and ready to start forming a mobile strategy, odds are that you’ll still need to prove the point to someone else in your company that mobile does indeed need to be part of your 2013 strategy.

We’ve compiled some convincing facts and stats that will help you get the rest of your team on board and make mobile a part of your 2013 plans:

Read More