Mobile Marketing

Tablet use

If 2012 was the year of the smartphone, 2013 promises to be the year of the tablet. More specifically, 2013 will be the year of the “enterprise tablet,” with CIOs planning a four-fold increase in tablet deployments.  So whether your website is tailored for B2C or B2B, with over 70 million tablets on the market, tablet browsing now accounts for almost one-third of all U.S. Internet browsing, and is something you should plan for your website this year.

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Over the past four months, our Brandonomics interviews on The Businessmakers have highlighted top brands and their marketing strategies. We’ve interviewed marketing leaders from various industries about their new strategies, their best campaigns and the direction they see their brand going next year.

Here are three very interesting trends from these interviews that all marketers should consider in their planning this year:

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Working with mobile

No matter what business or industry you’re in, when you hear predictions like Microsoft Tag’s stating that by 2014 mobile Internet should take over desktop internet usage, it’s clear that mobile is significantly changing the online landscape for everyone – B2B and B2C companies alike. 

 Even if you are excited and ready to start forming a mobile strategy, odds are that you’ll still need to prove the point to someone else in your company that mobile does indeed need to be part of your 2013 strategy.

We’ve compiled some convincing facts and stats that will help you get the rest of your team on board and make mobile a part of your 2013 plans:

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Smartphones and tablets are quickly becoming the go-to device for most of us today. Their portability, speed, and power of these devices fit in our increasingly on-the-go, interconnected world, in all aspects of our lives. Smartphone sales exceeded PC sales in early 2012 and continue to dwarf PC sales, which means that mobile, which includes phones and tablets, is now an integral part of any business communications strategy.

The range of mobile integration ranges based on your target audience and functional needs. However, one thing remains the same across all businesses: your website must be mobile optimized.

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Mobile web access accounts for over 12% of all Internet traffic worldwide, and this number continues to grow rapidly. If your organization does not account for mobile within its overall communications strategy, whether it is a mobile enabled website or mobile app, the potential for missing the mark and losing customers is very real.

Determining whether you need a mobile website, mobile app, or both comes down to your organization’s goals, but a mobile strategy that is integrated with other channels is essential to reaching your customers, investors, and employees.

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