Landing Pages: Where Customers Are Made or Lost

Posted by on September 5th, 2013

Savage Inbound Marketing - Choose the right track

In the ever-changing world of online marketing, some tried and true methods still work: sell a great product or service, be good to your customers and provide great content. This last one is tricky. As Google continues to change the rules not only is great content a factor the mechanics of how that content is displayed is a factor as well. Getting traffic to a landing page is easy, getting them to do what you want when they get there is the tricky part.

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In my last post, Inbound Marketing – Converting Visitors to Leads, we discussed what to do when someone visits your site. Simply put, if you sell a product or a service then your website needs to be designed in a way that converts visitors into customers. You want to make it really easy for them to take the next step. What is the next step? Let’s take a look.

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Unless you’ve ever done some extensive online marketing in the past or are a marketing nerd like me the term ‘Inbound Marketing’ might seem foreign to you. It shouldn’t. Simply put it’s people coming to your site from somewhere else. It could be from Google, social media sites like Facebook or other places where they find a link to your site like an online directory.

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Worst SEO Practices: The Linking Edition

Posted by on March 17th, 2011

Avoid these SEO linking practices

Every brand will invest in or develop Search Engine Optimization (SEO) initiatives to stay competitive. In “the linking edition” of the worst SEO practices, we cover it all! From link farms and bad neighborhoods to redundant hyperlinked text and internal anchor text to too many outgoing links and the forbidden hidden links, we show you what NOT to do.

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Worst SEO Practices: The Keyword Edition

Posted by on March 2nd, 2011

Top 5 Worst Keyword SEO Practices

Identifying the correct Search Engine Optimization (SEO) practices can be overwhelming, especially when there’s a ton of how-to guides, books and webinars. In “the keyword edition” of the worst SEO practices, we make it simple for you! We show you what NOT to do and how to save your brand’s image from naughty online etiquette.

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