If 2012 was the year of the smartphone, 2013 promises to be the year of the tablet. More specifically, 2013 will be the year of the “enterprise tablet,” with CIOs planning a four-fold increase in tablet deployments.  So whether your website is tailored for B2C or B2B, with over 70 million tablets on the market, tablet browsing now accounts for almost one-third of all U.S. Internet browsing, and is something you should plan for your website this year.

Over the past four months, our Brandonomics interviews on The Businessmakers have highlighted top brands and their marketing strategies. We’ve interviewed marketing leaders from various industries about their new strategies, their best campaigns and the direction they see their brand going next year.

Here are three very interesting trends from these interviews that all marketers should consider in their planning this year:

Mobile web access accounts for over 12% of all Internet traffic worldwide, and this number continues to grow rapidly. If your organization does not account for mobile within its overall communications strategy, whether it is a mobile enabled website or mobile app, the potential for missing the mark and losing customers is very real.

Determining whether you need a mobile website, mobile app, or both comes down to your organization’s goals, but a mobile strategy that is integrated with other channels is essential to reaching your customers, investors, and employees.

As new trends emerge, technology will affect the actions of web users through some common themes. We explore mouse-driven behaviors, typography, and mobile engagement for the future. It’s an exciting time to be planning and designing user interactions, so read more for our insight.

Designing a user-centered website means putting your user’s needs, goals and motivations at the beginning of the process and harmonizing those needs with your expertise and “persuasive guidance.” By designing for user preference, you can remove barriers, such as clicks or unnecessary content, which inhibit user engagement and erode ROI.