HR.BLR.com, a comprehensive resource site for Human Resources information, is featuring a whitepaper on HR Branding using information from Savage’s HR Branding Field Guide.
Many HR pros, especially in small- to medium-sized companies, might say, “Oh, we don’t have an HR brand.” They may think they have yet to develop one. But that’s a misconception. Want it or not, you already have an HR brand. Is it a good one? Is it aligned with your business and recruiting strategies? Let’s look at what’s involved, according to Bethany Haley, president of Savage Branding & Corporate Design.
“HR Branding: A Field Guide” is the title of a booklet created by Savage to help organizations identify the essence of what they are as a place to work–a combination of culture, reputation, benefits, and internal relationships. As the booklet says, HR branding “is an emotional attachment that makes employees long-term partners in achieving your company’s goals.” In addition, the partnership only succeeds when the brand “rings true and is reinforced across all touch points that the employee encounters at your company.”
A strong HR Brand is essential for every aspect of the employee lifecycle: recruit and retain the best, create long-term loyalty, empower your people as ambassadors (both during and post-employment) and leverage their knowledge for the next generation. What’s your next step? Read the full whitepaper for tips on how to enhance your HR brand, or visit the our HR Branding site to see if your HR Brand is up to par.
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