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	<title>Savage Brands &#38; Marketing Communications</title>
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		<title>The Advantages of a Strong Company Culture to Employee Engagement</title>
		<link>http://blog.savagebrands.com/the-advantages-of-a-strong-company-culture-to-employee-engagement/</link>
		<comments>http://blog.savagebrands.com/the-advantages-of-a-strong-company-culture-to-employee-engagement/#comments</comments>
		<pubDate>Tue, 21 May 2013 15:00:33 +0000</pubDate>
		<dc:creator>Robin Tooms</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[company culture]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[employee retention]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=2441</guid>
		<description><![CDATA[A company with engaged employees is easy to spot. In these organizations, the culture is clearly defined and employees understand the purpose and goals they are working toward. Simply put, there is a feeling of shared success.

The benefits of engaged employees for the company are proven. Companies that engage their employees are 18% more productive and 16% more profitable. It pays to make your company a place your employees want to work. To fully engage an employee, a company must satisfy the individual’s need for success, fulfill their desire to be part of something larger than themselves and create an emotional connection to their workplace.]]></description>
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		<title>Need More Effective Communications? Start by Aligning Your Brand with Your Culture</title>
		<link>http://blog.savagebrands.com/need-more-effective-communications-start-by-aligning-your-brand-with-your-culture/</link>
		<comments>http://blog.savagebrands.com/need-more-effective-communications-start-by-aligning-your-brand-with-your-culture/#comments</comments>
		<pubDate>Thu, 16 May 2013 15:19:08 +0000</pubDate>
		<dc:creator>Robin Tooms</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[cultural alignment]]></category>
		<category><![CDATA[culture]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=2437</guid>
		<description><![CDATA[Your company is sending out communications <i>every day</i>, but do these messages paint an accurate picture of your customers’ experience with the company? If your customers see a disconnect between <i>what you say you do</i> and what your employees <i>actually do</i>, then that creates a “credibility gap” for your brand.

When your employees' actions are in alignment with your brand messages, you have the opportunity to create <em>credible</em> communications that drive action by reinforcing your customers' relationship with you.]]></description>
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		<title>Ask the Expert: The key to becoming a top brand – Purpose</title>
		<link>http://blog.savagebrands.com/ask-the-expert-the-key-to-becoming-a-top-brand-purpose/</link>
		<comments>http://blog.savagebrands.com/ask-the-expert-the-key-to-becoming-a-top-brand-purpose/#comments</comments>
		<pubDate>Tue, 14 May 2013 15:00:10 +0000</pubDate>
		<dc:creator>Savage</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[B2B branding]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[company culture]]></category>
		<category><![CDATA[purpose]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=2425</guid>
		<description><![CDATA[Creating an authentic brand is all about being consistent: your vision and messaging need to align with employee behaviors. That's why having a clear purpose is so critical to branding. Robin Tooms, Vice President of Strategy at Savage, talks about how purpose makes it easy to spot a top brand.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Coding is a Design Tool: SXSW Takeaway</title>
		<link>http://blog.savagebrands.com/coding-is-a-design-tool-sxsw-takeaway/</link>
		<comments>http://blog.savagebrands.com/coding-is-a-design-tool-sxsw-takeaway/#comments</comments>
		<pubDate>Thu, 09 May 2013 15:24:28 +0000</pubDate>
		<dc:creator>Obi Okogbue</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Web + Online Marketing]]></category>
		<category><![CDATA[creative team]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=2415</guid>
		<description><![CDATA[How can developers and designers better work together? Do they each stay in their separate silos, or is there overlap in the two functions? Savage Obi Okogbue talks about a statement from one of the speakers at the South by Southwest Conference in Austin that made an impact on his interactions with team members.

<strong><i>“Coding is a design tool.”</i></strong>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What You Can Learn about Recruiting from America’s Top 5 Places to Work</title>
		<link>http://blog.savagebrands.com/what-you-can-learn-about-recruiting-from-americas-top-5-places-to-work/</link>
		<comments>http://blog.savagebrands.com/what-you-can-learn-about-recruiting-from-americas-top-5-places-to-work/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 14:38:24 +0000</pubDate>
		<dc:creator>Sara McPherson</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Employee Communications]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[company culture]]></category>
		<category><![CDATA[employee recruiting]]></category>
		<category><![CDATA[employee recruitment]]></category>
		<category><![CDATA[employee retention]]></category>
		<category><![CDATA[internal communication]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=2404</guid>
		<description><![CDATA[What makes a company a great place to work? Each year, Fortune magazine releases a list of the top <a href="http://money.cnn.com/magazines/fortune/best-companies/">100 Best Companies to Work For</a>. We’re taking a closer look at the top five, and what their methods can teach you about improving the working environment in your company.]]></description>
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