Hey! Marketing works!
We can’t take all the credit but, as creative partner of the AMA Houston Crystal Awards, Savage’s dedicated direct mail campaign and targeted e-blasts helped sell out the 2010 awards dinner.
The theme this year was “Bring Your ‘A’ Game. The concept evolved from the Crystal Awards committee kickoff meeting. “If you expect to score a perfect ’10′, you better bring your ‘A’ game,” said Kenny Ragland, Senior Design Director, Savage. “Because it’s the Crystals, we knew we had to bring our ‘A’ game, and we did!”
Props to Colin Hageney and Stacey Eddington, Co-Chairs of the event, and Gary Carson, who gave the committee great strategic advice on what works and what doesn’t. Obviously, we took their advice!
To win a Crystal Award is proof that a company’s marketing stood above the competition in its overall effectiveness. Savage’s proven results-driven process and marketing deliverables mirror the awards’ focus on rewarding marketing solutions.
The event’s being held tomorrow (Thursday) night at the Hyatt Regency downtown. You still might be able to snag a ticket if there are any no shows. If you’re attending, stop by and say “hi” to the Savages you know.
Check back Friday for an event wrap-up.
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