Recruiting Out, Retaining In?

For the last two years one of the biggest corporate challenges was, “how are we going to get enough of the right people” – now, in this economic climate, the new chatter is, “how are we going to keep the right people?” Additionally, the HBJ and the Chronicle have reported on the subject in the last couple of months:

An Industry Intent on Retention

Survey: Employees Focus on Employee Retention

I have to admit that I am relieved to see an abundance of this retention attitude. And even better, people are taking the time to do something about it. There is not only a movement to communicate more openly and frequently with this often forgotten audience but we see companies leveraging employee communications initiatives as an opportunity to build loyalty, improve performance (safety, quality, etc.) and enhance customer service. Are people finally getting it?

Some Examples:

SCI Dignity Brand

Dell Customer Experience Campaign

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About Bethany Haley

I am the President and a brand strategist at Savage, Branding + Corporate Design. I work with clients to develop their brand approach including messaging and communications plans.
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