posted by Jackie Herrera-Wilkerson @ 9:54 AM
AMA Houston truly brought their “A” Game to this year’s Crystal Awards Ceremony. Majors props to Colin Hageney and Stacey Eddington, Co-Chairs of the event, and all event coordinators for their efforts to make this year’s event a huge success. In fact, attendance and award entries for 2010 broke a record.
The night was all about interactivity, and definitely met the wants and needs of all of us multi-tasking/ADD marketers. There were entertaining tidbits throughout the happy hour and the event to keep the excitement flowing, including sideshow dancers and photos ops with the “A” Game crew.
A live Twitter feed was projected on the big screen over the stage most of the night. For the first time in all the galas I’ve attended, I felt like I was having a conversation with the entire room and not confined to my 7 gracious table mates.
This was also the first year that the event was fed live on the Internet. You could read the tweets of those watching the event from their offices. Sad posts about wishing they were their, but admitting they were dedicated to yet another late night of marketing for their prospective companies. Also, AMA utilized a cross of video and live entertainers which made the night feel “4D-ish”. Truly a fun filled night!
The stars of the night were all the finalists and winners. As I walked through the finalists display area, I was inspired by the diversity of design and the approach to projects that companies and agencies took. From small marketing campaigns to worldwide campaigns, from consumers brands to corporate brands, all the finalists brought their “A” Game. Of course, I did my secret cheerleader dance when I walked up to the Business-to-Business website finalist display board because our very own Savage campaign was up, the WHR Architects corporate website! Even though we didn’t take home a Crystal, we were honored to be in a class of success.
The night was great and Savage was, as always, excited to be a part of it all.
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5.19.2010
posted by Savage @ 2:45 PM
Hey! Marketing works!
We can’t take all the credit but, as creative partner of the AMA Houston Crystal Awards, Savage’s dedicated direct mail campaign and targeted e-blasts helped sell out the 2010 awards dinner.
The theme this year was “Bring Your ‘A’ Game. The concept evolved from the Crystal Awards committee kickoff meeting. “If you expect to score a perfect ’10′, you better bring your ‘A’ game,” said Kenny Ragland, Senior Design Director, Savage. “Because it’s the Crystals, we knew we had to bring our ‘A’ game, and we did!”
Props to Colin Hageney and Stacey Eddington, Co-Chairs of the event, and Gary Carson, who gave the committee great strategic advice on what works and what doesn’t. Obviously, we took their advice!
To win a Crystal Award is proof that a company’s marketing stood above the competition in its overall effectiveness. Savage’s proven results-driven process and marketing deliverables mirror the awards’ focus on rewarding marketing solutions.
The event’s being held tomorrow (Thursday) night at the Hyatt Regency downtown. You still might be able to snag a ticket if there are any no shows. If you’re attending, stop by and say “hi” to the Savages you know.
Check back Friday for an event wrap-up.
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4.28.2010
posted by Robin Tooms @ 8:45 AM
Have you ever wondered what other people see about you online? It’s actually practical to do a search engine query on your own name, or your company name, and see what comes up. This is not meant to be an exercise for your ego, but rather a prudent bit of research. There are three possibilities here:
- You find valuable links back to your online profiles and other areas of online content
- You find a mixture of information – content that may send a mixed message about you professionally
- You find almost nothing. It’s as if you don’t exist.
Back in February I gave a presentation to AMA San Antonio on using social networks to build your Personal Brand and thought maybe I should put a little follow-up information here (just in case you answered either two or three above).
Ready for tips on how to approach your personal brand strategically?
Think like a search engine
Are you an expert in a certain topic? Then make sure those keywords appear in your LinkedIn profile. You’ll be amazed at how high in the search engine results in Google LinkedIn profiles appear. It’s a missed opportunity to not put your keywords in here.
Share, share and share some more
All of these widgets on websites make it so easy now to share what you’ve found online. It’s just good karma to share. Don’t overdo it though. Sharing is more about dropping breadcrumbs on the way so that others can find where you’re going, but it shouldn”t be a constant stream. Just as people don’t want to know what you’re doing every minute of the day, they don’t want to know what you’re reading every minute either. Just post what you think is quality content.
What to talk about?
Anything that will start a conversation! On social networks, I often mention articles, videos or blogs that I find interesting. If you find them interesting too, then chances are, we have good reason to talk. The LAST thing to do is to talk about yourself. Networking, whether in person or online, is really about engaging others. This means that you need to give more than you get, and help others more than you ask for help yourself.
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2.08.2010
posted by Paige Hebert @ 5:37 PM
Robin Tooms, Savage’s resident brand/web strategist is headed to San Antonio to speak at the American Marketing Association luncheon about social media. Her presentation will touch on managing your “invisible resume” (yep, you have one), how to build a strong personal brand with little planning and why your personal brand can do double-duty to market your company. The luncheon takes place February 19th. More details about attendance can be found here.
Follow Robin on Twitter!
