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Specializing in results-driven branding and corporate design. For more than three decades, Savage has helped companies maintain or develop leadership positions within their industry through branding, marketing, and communications. We specialize in Brand and Marketing Strategies , Employer Brand and Internal Communications, Web and Online Marketing, SEO and Social Media and Sustainability Communications. -
Tag Archives: b2bmarketing
Brand Strategy: Reinventing Kodak
Five years ago Kodak sold $15 billion of film. This year consumer film sales will be less than $200 million, according to Jeffrey Hayzlett, CMO, speaking at a recent Houston Interactive Marketing Assoc. (HiMA) luncheon. How does a 100-year-old company … Continue reading
Content Creation & Digital Assets
One of the most challenging aspects of owning or managing a website is the consistent need for new content. Unless a website is frequently updating its pages with new product information or service offerings, it will see its influence, with … Continue reading
Posted in Marketing Communications, SEO/SEM
Tagged b2bmarketing, digital assets, online marketing
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Authentically Green Marketing Starts With Your Brand
This summer, we were invited to participate in AMA Houston’s B2B Marketing SIG event titled “Discovering the Value of Green: What is green marketing and what does it mean for the B2B community?” The event touched on a wide range … Continue reading
Posted in Branding, Marketing Communications, Sustainability
Tagged b2bmarketing, green branding, green marketing, Sustainability
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Online Marketing Advice (If You Missed the Summit)
One interesting aspect of the Online Marketing Summit is that it travels from city to city – this is not just a single conference but rather a series of localized conversations. Having attended the Houston conference a few weeks ago, … Continue reading