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	<title>Savage Brand &#38; Marketing Communications &#187; b2bmarketing</title>
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	<link>http://blog.savagebrands.com</link>
	<description>Specializing in results-driven corporate design and branding. For more than three decades, clients of all sizes and industries have brought their branding, marketing, and communications challenges to our doorstep - in every shape and form.</description>
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		<title>Brand Strategy: Reinventing Kodak</title>
		<link>http://blog.savagebrands.com/kodak-brand-strategy/</link>
		<comments>http://blog.savagebrands.com/kodak-brand-strategy/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:43:50 +0000</pubDate>
		<dc:creator>Nicolette Beard</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[b2bmarketing]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=492</guid>
		<description><![CDATA[Five years ago Kodak sold $15 billion of film. This year consumer film sales will be less than $200 million, according to Jeffrey Hayzlett, CMO, speaking at a recent Houston Interactive Marketing Assoc. (HiMA) luncheon. How does a 100-year-old company make a comeback when it was identified with a dying consumer product? Hayzlett started with [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Content Creation &amp; Digital Assets</title>
		<link>http://blog.savagebrands.com/digital-assets/</link>
		<comments>http://blog.savagebrands.com/digital-assets/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 17:27:51 +0000</pubDate>
		<dc:creator>Nicolette Beard</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[b2bmarketing]]></category>
		<category><![CDATA[digital assets]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[One of the most challenging aspects of owning or managing a website is the consistent need for new content. Unless a website is frequently updating its pages with new product information or service offerings, it will see its influence, with both readers and search engines, decline over time. We talked about the hazards of becoming [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Authentically Green Marketing Starts With Your Brand</title>
		<link>http://blog.savagebrands.com/authentically-green-marketing-starts-with-your-brand/</link>
		<comments>http://blog.savagebrands.com/authentically-green-marketing-starts-with-your-brand/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 00:41:55 +0000</pubDate>
		<dc:creator>Robin Tooms</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[b2bmarketing]]></category>
		<category><![CDATA[green branding]]></category>
		<category><![CDATA[green marketing]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=279</guid>
		<description><![CDATA[This summer, we were invited to participate in AMA Houston&#8217;s B2B Marketing SIG event titled &#8220;Discovering the Value of Green: What is green marketing and what does it mean for the B2B community?&#8221; The event touched on a wide range of topics affecting businesses, such as the the Clean Energy Bill, making a business case [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online Marketing Advice (If You Missed the Summit)</title>
		<link>http://blog.savagebrands.com/online-marketing-advice/</link>
		<comments>http://blog.savagebrands.com/online-marketing-advice/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 03:11:57 +0000</pubDate>
		<dc:creator>Robin Tooms</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Web Marketing + Strategy]]></category>
		<category><![CDATA[b2bmarketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=247</guid>
		<description><![CDATA[One interesting aspect of the Online Marketing Summit is that it travels from city to city &#8211; this is not just a single conference but rather a series of localized conversations. Having attended the Houston conference a few weeks ago, I can say that there is a large and vibrant community of marketers here. Over [...]]]></description>
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