posted by Bethany Haley @ 1:52 PM
John Palizza, a colleague and consultant in the world of Investor Relations, sent me a link to the ENI Website last week (www.eni.it) noting that it had an impressive investor section. I do have to admit that it is, without fail, the best IR site I have seen to date.
More importantly, the entire enterprise site is not only well thought out but strategically designed to communicate with a variety of audiences – all with differing needs. Based on the extensive “best practice” research Savage conducts on websites, we find that European companies are light years ahead of American companies in leveraging content design and interactive web technology to display and communicate company information. It is not as if companies in Europe have better or newer technology – they just seem to be adopting it more quickly. Why is that?
Areas to note while exploring the ENI Site:
Products and Services: Flash driven product search
Company: “Catalog” Overview of Important Company Aspects
Investor Relations: Great Architecture, Interactivity and Balance of Financial & Contextual Information
