posted by Bethany Haley @ 1:52 PM
John Palizza, a colleague and consultant in the world of Investor Relations, sent me a link to the ENI Website last week (www.eni.it) noting that it had an impressive investor section. I do have to admit that it is, without fail, the best IR site I have seen to date.
More importantly, the entire enterprise site is not only well thought out but strategically designed to communicate with a variety of audiences – all with differing needs. Based on the extensive “best practice” research Savage conducts on websites, we find that European companies are light years ahead of American companies in leveraging content design and interactive web technology to display and communicate company information. It is not as if companies in Europe have better or newer technology – they just seem to be adopting it more quickly. Why is that?
Areas to note while exploring the ENI Site:
Products and Services: Flash driven product search
Company: “Catalog” Overview of Important Company Aspects
Investor Relations: Great Architecture, Interactivity and Balance of Financial & Contextual Information
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8.01.2008
posted by Robin Tooms @ 7:38 AM
This week, the SEC noted that information posted to a company’s website or blog should be recognized as adequate disclosure to meet Reg FD requirements. This is not only good news for IR professionals, but for the practice of investor communications too. As stated in this transcript from the IR Web Report:
“Indeed, one of the key benefits of the Internet is that companies can make information available to investors quickly and in a cost-effective manner. The use of electronic media is arguably superior to providing company information the old way. It’s a better way to provide information to most investors since today it can be presented in interactive format that allows each individual to click through or drill down to the level of detail that’s appropriate to him or her.”
-SEC Chairman Christoper Cox
The guidance outlined in the SEC meeting benefits corporations since it reduces the cost of disclosure, will improve the ability to communicate with investors and clears up some previous confusion on Internet usage in investor communications. Additionally, they addressed the issues of liability on external links and the nature of presenting information in an online format – information can be formatted for the screen and not for paper. All of this is important since it acknowledges the benefits of the web (hyperlinks, etc.) and will allow for companies to use more interactive elements to present information in a dynamic way.
It’s also very interesting that the SEC itself is now using Twitter to distribute its releases too.
