posted by Nicolette Beard @ 9:44 AM
This video likens the “Social Media Revolution” to the “Industrial Revolution” in terms of its sheer transformational quality. Consider
- YouTube is the 2nd largest search engine.
- 1 out of 8 married couples married in the U.S. last year met via social media.
- If Facebook were a country it would rank as the world’s 4th largest.
If you’re struggling with getting upper management buy-in and budget to support an online content strategy, then this is a must see.
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4.28.2010
posted by Robin Tooms @ 8:45 AM
Have you ever wondered what other people see about you online? It’s actually practical to do a search engine query on your own name, or your company name, and see what comes up. This is not meant to be an exercise for your ego, but rather a prudent bit of research. There are three possibilities here:
- You find valuable links back to your online profiles and other areas of online content
- You find a mixture of information – content that may send a mixed message about you professionally
- You find almost nothing. It’s as if you don’t exist.
Back in February I gave a presentation to AMA San Antonio on using social networks to build your Personal Brand and thought maybe I should put a little follow-up information here (just in case you answered either two or three above).
Ready for tips on how to approach your personal brand strategically?
Think like a search engine
Are you an expert in a certain topic? Then make sure those keywords appear in your LinkedIn profile. You’ll be amazed at how high in the search engine results in Google LinkedIn profiles appear. It’s a missed opportunity to not put your keywords in here.
Share, share and share some more
All of these widgets on websites make it so easy now to share what you’ve found online. It’s just good karma to share. Don’t overdo it though. Sharing is more about dropping breadcrumbs on the way so that others can find where you’re going, but it shouldn”t be a constant stream. Just as people don’t want to know what you’re doing every minute of the day, they don’t want to know what you’re reading every minute either. Just post what you think is quality content.
What to talk about?
Anything that will start a conversation! On social networks, I often mention articles, videos or blogs that I find interesting. If you find them interesting too, then chances are, we have good reason to talk. The LAST thing to do is to talk about yourself. Networking, whether in person or online, is really about engaging others. This means that you need to give more than you get, and help others more than you ask for help yourself.
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3.23.2010
posted by Nicolette Beard @ 10:27 AM
Information overload has led many of us to believe we suffer from Adult Attention Deficit Disorder. Our fingers fly across the keyboard scuttling along just to stay current. “We don’t want to be left behind!” our inner child cries.
One of my goals as a web marketing consultant is to sift through the vast effluvia of Internet and Social Media “news” and give readers a synthesized version of what really matters. As a business person first and marketer second, anything I share must pass the test of answering the difficult client question, “So what?”
My posts are a way for you to peek inside my brain, plus I’ve raised my level of speed-reading to a science. So you gain insight and efficiency all in one stop.
My top pick for the week goes to Brian Solis, a self-described digital analyst, sociologist, and futurist, who writes about the effects of emerging media on the convergence of marketing, communications, and publishing.
His blog post, on humanizing the social web, is long by blog post standards, but he saves you time from reading all the “buzz-worthy” books. You can also feel confident that your boss or client will gain clarity about this whole “social media” thing and be better for it.
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3.15.2010
posted by Nicolette Beard @ 3:20 PM
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2.08.2010
posted by Paige Hebert @ 5:37 PM
Robin Tooms, Savage’s resident brand/web strategist is headed to San Antonio to speak at the American Marketing Association luncheon about social media. Her presentation will touch on managing your “invisible resume” (yep, you have one), how to build a strong personal brand with little planning and why your personal brand can do double-duty to market your company. The luncheon takes place February 19th. More details about attendance can be found here.
Follow Robin on Twitter!
