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	<title>Savage Brand &#38; Marketing Communications &#187; Sustainability</title>
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	<link>http://blog.savagebrands.com</link>
	<description>Specializing in results-driven corporate design and branding. For more than three decades, clients of all sizes and industries have brought their branding, marketing, and communications challenges to our doorstep - in every shape and form.</description>
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		<title>Sustainability Message Confuses Consumers</title>
		<link>http://blog.savagebrands.com/sustainability-research/</link>
		<comments>http://blog.savagebrands.com/sustainability-research/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 17:50:37 +0000</pubDate>
		<dc:creator>Savage</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[corporate responsiblity]]></category>
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		<description><![CDATA[According to Incite, a market research firm, consumers are confused about what sustainability means despite brands pushing the message through marketing. Consumers are split over the definition of sustainability. 44% associate it with the environment 44% align it with financial &#8230; <a href="http://blog.savagebrands.com/sustainability-research/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is Tying Exec Pay to Sustainability Realistic?</title>
		<link>http://blog.savagebrands.com/tying-exec-pay-to-sustainability/</link>
		<comments>http://blog.savagebrands.com/tying-exec-pay-to-sustainability/#comments</comments>
		<pubDate>Mon, 03 May 2010 20:29:21 +0000</pubDate>
		<dc:creator>Savage</dc:creator>
				<category><![CDATA[Sustainability]]></category>

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		<description><![CDATA[Harvard Business Review published a provocative article regarding compensation and sustainability and pointed out that most companies are still not talking with investors and their boards about sustainability. Today&#8217;s global realities — a changing climate, rapidly emerging economies, and the &#8230; <a href="http://blog.savagebrands.com/tying-exec-pay-to-sustainability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Fusion of Design, Technology and Sustainability</title>
		<link>http://blog.savagebrands.com/design-technology-sustainability/</link>
		<comments>http://blog.savagebrands.com/design-technology-sustainability/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 13:00:17 +0000</pubDate>
		<dc:creator>Savage</dc:creator>
				<category><![CDATA[Corporate Design]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=636</guid>
		<description><![CDATA[Design News announced their 2010 Golden Mousetrap Winners this month and I&#8217;m blown away at the innovation among the competitors. What&#8217;s even more exciting is knowing that companies exist who not only embrace design but find ways to marry it &#8230; <a href="http://blog.savagebrands.com/design-technology-sustainability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Americans Recognize Unsustainable Ways. Marketers Should Too.</title>
		<link>http://blog.savagebrands.com/sustainability-post-recession-consumers/</link>
		<comments>http://blog.savagebrands.com/sustainability-post-recession-consumers/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 17:08:17 +0000</pubDate>
		<dc:creator>Savage</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=607</guid>
		<description><![CDATA[Sustainability, or sustainable development, as defined in corporate America refers to a company&#8217;s ability to balance the needs of the present without compromising the needs of future generations by balancing the environmental, social and economic demands of all stakeholders. The &#8230; <a href="http://blog.savagebrands.com/sustainability-post-recession-consumers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Environmental Sustainability: NASA at Forefront</title>
		<link>http://blog.savagebrands.com/water-sustainability/</link>
		<comments>http://blog.savagebrands.com/water-sustainability/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 23:10:24 +0000</pubDate>
		<dc:creator>Savage</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[HES]]></category>
		<category><![CDATA[NASA]]></category>

		<guid isPermaLink="false">http://blog.savagebrands.com/?p=497</guid>
		<description><![CDATA[As the earth&#8217;s resources continue to decline or, more correctly, as the world&#8217;s population continues to expand, sustainability is top-of-mind for many industries. Launch: Water is the first in a series of forums NASA formed in partnership with the U.S. &#8230; <a href="http://blog.savagebrands.com/water-sustainability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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