The Importance of Social Networks

Just a few weeks ago, The National Association of Women MBA’s (NAWMBA) hosted their 9th Annual Women in Leadership Conference at the Rice University Jesse H. Jones Graduate School of Management.

I was fortunate to participate on the panel titled “Grassroots Marketing: The Importance and Influence of Social Networks.” The panel had an interesting mix of other seasoned marketing and PR professionals, including

  • Mary Bourne-Marth, Vice President, Key Account Marketing, Showtime Networks
  • Julie O. Griffith, Owner, Griffith Public Relations
  • Samira Salman, Founder Salman Solutions

My contribution to the panel was to speak to the importance of building a social network along with some tips on how to get the most out of (online) networking. See for yourself:

Social Networking Tips for You and Your Business


View more presentations from Robin Tooms.

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About Robin Tooms

Consultant for brand, marketing and communications strategies for B2B and service companies. Expertise includes corporate branding, investor communications, employee communications, recruiting and retention, and marketing with emphasis on effective online marketing and use of technology. Specialties: Brand, marketing and interactive strategies, employee and recruiting communications, graphic design, social media
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